PROJECT:
Woolworths
World Cup product proposals
2009

CONCEPT:
Retailer, Woolworths, invited disturbance to develop a range of products to celebrate the 2010 Football World Cup which was to be hosted by South Africa.

Among the concepts we submitted was a double album of football anthems. In keeping with Woolworths’ World Cup positioning of “Play the World”, we proposed that disc one be a compilation of original African football anthems while disc two was comprised of international tracks performed by international artists.

The cover illustration features a typical South African soccer fan, dressed in his makarapa, a home-made headpiece fashioned from a construction hard-hat.

CREDITS:

Concept: RH

Design: RH

Illustration: RH