PROJECT:
The Standeaven
Craft beer packaging
2012

CONCEPT:
We were asked to come up with a name for a craft brewery and develop a packaging program for their range of beers. 

The brewer’s surname is Standeaven which seemed heaven-sent as a name for his brand. 

It wasn’t too difficult to coax the client into going with the new brand name. More persuasion was required when we suggested that rather than naming each beer, we use a system of numbers – using only odd numbers, as a subtle foil to the brand name.