PROJECT:
Woolworths
Africa Man
2009

CONCEPT:
We were tasked with developing a series of products for retailer Woolworths to celebrate South Africa's costing of the 2010 FIFA World Cup.

This pattern was borne of our process, a graphic that features a repeat motif of a football player extending himself to reach the ball. The negative space around the player is something else altogether.

CREDITS:
Illustration: RH